UniverseTV
Case Study: Project from Studies
UniverseTV is a comprehensive streaming network with unlimited movies, TV shows, and music. UniverseTV eliminates pricing, location, and subscription barriers to provide a single entertainment platform. This unique service aggregates varied information in one place, decreasing platform switching, improving the watching experience.
Role
UX Strategy, Research, UX/UI Design
Timeline
January - February 2022
The Challenges
Many people use streaming platforms, and the majority of them pay or watch for free on pirate websites, which is dangerous for their devices and privacy. The platforms differ in terms of price and same content displayed everywhere doesn't matter you are located in the world.
Research
Competitive Analysis
I looked at three major competing streaming sites, and each has a different selection of content depending on who created it. If the material is not available on the platform, the user's options are limited. By utilizing a few platforms in this manner, users can gain more viewing options.
Survey
Our 23 participants sought to understand streaming content difficulties. Due to geographical constraints, consumers must utilize different platforms to find material, according to the report. Numerous customers complained about the requirement for numerous memberships or sites to access material.
Summary
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Users use a few platforms to access more content.
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They pay for a few subscription accounts.
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Some users would not enjoy the binge experience if they did not want to watch it.
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Some people are unwilling to pay for content access pirate websites.
Key Findings
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Location Blocked when material is region-locked, users must use several platforms to access it.
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User Behavior subscriptions or less legal solutions are needed to access additional material.
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Experience series makes binge-watching unpleasant.
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Users are wary about paying for content.
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The Disney+ system is unpopular.
Challenge Identified
Highlighted customers' dependence on several systems to get content due to geographical restrictions, the need for multiple subscriptions or other sources, and binge-watching discomfort. Disney+'s user experience has been criticized, and many users won't pay for content. These findings suggest a more comprehensive and user-friendly streaming solution that addresses these issues.
User Pain Points
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To access as much content as possible, users are compelled to use many systems.
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If you have to pay a lot for your subscription and potentially another one, you may use pirated websites to watch content that is prohibited in your region or not in the system.
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Binge watching can be unpleasant for some viewers, who feel obligated to watch the next episode.
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Some people are unwilling to pay money in order to gain access to the contents.
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There isn't a lot of variety in terms of viewing options.
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In the variety of the same system, there is a distinction between countries.
User
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My user is a law students working in Israel's Courts Administration.
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He uses my product in his spare time and when studying.
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UniversalTV allows them to broaden his knowledge for both education and employment, allowing him to become more proficient as future lawyers.
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My user can utilize the program to improve his talents as both great legal professional and passionate student.
Admin
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The administrator of the UniversalTV streaming service has the distinct advantage of being able to add an infinite quantity of content to the platform.
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Furthermore, as an administrator, they have complete end-to-end information regarding the content available on the platform.
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This covers in-depth information about each TV show or film, as well as any songs discussed or featured in it.
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This improves the viewing experience by allowing the user to find and appreciate the musical aspects embedded into their favorite shows and movies.
Empathy Map
After thoroughly studied the survey results to establish the framework for determining "who the average user is" within our product. Our objective was to identify unambiguous patterns that revealed fundamental traits about our consumers, laying the groundwork for the creation of a primary persona.
The Persona
Jimmy Jim
a 24-year-old law student from Tel Aviv University, has spent the past two years dedicated to his academic studies.
His passion for justice and desire to excel in his field drives him to engage deeply with his coursework, balancing his responsibilities as a high-achieving student while seeking to promote fairness and equality in the legal system.
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24 year old
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Law student
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Single
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Lives in Tel Aviv, Israel
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Middle-high income level
&
Goals Needs
Jimmy wants to improve in his law studies and be the best student in his class by studying about court issues. He need credible materials to expand his comprehension of the law, as well as visual representations of real-life legal fights, such as "The People v. O.J. Simpson," to grasp courtroom methods.
Pain Points
He struggles to discover great educational content beyond traditional lectures and is frequently overwhelmed by the volume of information. Accessing the appropriate instructional resources efficiently is a difficulty.
Relevant Patterns Of Behavior
Jimmy routinely utilizes Amazon Prime to view TV shows from various cases, as well as Netflix, to learn about the legal system and crimes through exciting crime series. He likes viewing movies and researching media that might provide facts about his subject of study.
User Journey
"UniverseTV" provides Jimmy with a full, unconstrained platform through which he may explore a wide collection of material without regard to geography or subscription limits. Unlike other services, it combines films, TV series, and instructional content, allowing Jimmy to access all of his resources in one spot. This removes the need to transfer platforms and offers a consistent learning experience suited to his legal studies, eliminating the typical limits imposed by location-based and subscription-based streaming services.
This is Jimmy's journey with & without the app:
User Flow & Key Features
Johnny's UniverseTV experience begins with his dashboard, offering seamless navigation through an expansive content library. Unlike other platforms, UniverseTV provides unrestricted access to countless movies and TV series without the limitations of price, location, or multiple subscriptions. Its advanced playback feature lets Johnny personalize his viewing, making UniverseTV the perfect hub for entertainment.
Wireframes
After mapping the app's screens and functionality, I opted to develop high-fidelity wireframes.
Design Guidelines
Color Palette
I've always wanted to design a simple streaming service program in dark mode that would provide amazing streaming viewing.
I built this application with an all-in-one service that offered an endless amount of alternatives for watching whatever customers desired, without the differences prevalent in today's streaming services.
Fonts and Typography
5F5F5F
FAFAFA
0D0D0D
3B3939
FF5D39
Primary
Primary
Secondary
Secondary
Secondary
I used "Prompt" and "Numans" for the main type and "Heebo" for the headers when designing UniverseTV. These sans-serif fonts and highly readable in my opinion. Making streaming experience fun and easy.
Header
Main Text
Main Text
Prompt
Heebo
A
a
Button Design
Micro Interactions
UI Design
Homepage
The page displays every possible variety of content to watch, from upcoming and new content to old favorites.
Search
You can use the search for movies and television shows, as well as the extensive search options, to learn more about actors, directors, and songs featured in films or television episodes. as well as information on the production's actors, directors, and so on.
Movie Page
The page contains detailed information about the actors, directors, and other works they have done, as well as the IMDb content rating, trailer viewing, and so on.
Watch Screen
The function recreates the atmosphere and perspective of a movie theater at home, complete with seats and a huge screen. Simply add your own popcorn and enjoy the movie.
Conclusion
During the research and design phase of UniverseTV, I meticulously addressed the shortcomings of existing streaming services. Once the development was complete, I recognized the importance of incorporating features such as the option to switch between dark and light modes for viewing. Additionally, I made sure that advanced and normal search functionalities are conveniently displayed in a small section rather than occupying the entire screen.