Facts Commando
Background
On October 7, 2023, Israel faced unparalleled bloodshed, making it the most horrific day in the country's history since the Holocaust. At 6:30 a.m., almost 3,000 missiles were launched, and Hamas forces broke over the Gaza-Israel border. The coordinated attacks on military posts and residential areas resulted in the sad deaths of 1,438 people, including civilians and security personnel, and the kidnapping of around 250 persons, including children. This day of enormous sorrow underlined the critical need for credible information in the face of pervasive disinformation, paving the way for the development of "Comando Facts." This platform was created to deliver factual, fact-checked news in order to combat disinformation and assist the community in properly understanding and navigating the situation's intricacies.
The Challenge
Following the horrific events of October 7th, disinformation circulated quickly, heightening tensions and confusion in a moment of national emergency. In the aftermath, the breakdown in reliable information distribution resulted in diminished worldwide support for Israel. "Facts Commando" was designed to effectively combat disinformation, restoring clarity and support through verified, accurate facts. This platform aims not only to educate, but also to stabilize public image amid periods of political and social instability.
The Audience
"Comando Facts" primarily serves Israelis and global citizens seeking reliable information amidst conflict-driven misinformation. The audience includes a diverse group of engaged individuals, ranging from young adults to seniors, who rely heavily on digital platforms for news and updates. These users value accuracy and are proactive in seeking out fact-checked content to counteract fake news. They typically use smartphones and social media to access and share information, emphasizing the need for a user-friendly, mobile-optimized platform.
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We found several examples of misrepresentation concerning the Israel-Hamas war. Our research showed that false information increased during critical conflict moments, affecting public image and support.
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This data emphasizes the vital need for 'Comando Facts' to deliver verified, factual content to combat disinformation and promote informed public conversation.