I chase the real problem hiding behind the brief — then own it end-to-end, from user interviews to shipped code. Sometimes on a team of sixteen, sometimes alone.
Platform that fights for truth — grounded in 2 surveys and 7 deep-dive qualitative interviews.
Reflective AI decision-support platform for occupational therapists — research proved the answer-bot idea wrong, so I redesigned it as a Socratic AI instead.
Solo-built research institute website replacing a 2013 relic — Figma design system, Wix Studio build, booking onboarding, and AI-assisted media production.
I'm a UX/UI Designer & Product Designer and a graduate of the prestigious Bezalel Academy of Arts and Design. Across every project — whether I'm one voice on a team of sixteen or the entire team, research through code — I look for the problem hiding behind the brief: a director buried in repeat emails, a data bug heatmaps couldn't catch, therapists who needed a reflective question instead of an answer.
Outside of product design and UX research, I'm deeply passionate about fine art, painting, sculpture, and music (having sung as a vocalist for many years). I'm also an active sports enthusiast — especially on the tennis court and in the swimming pool.
Leading UX architecture to unify 7 fragmented institute systems on Wix Studio platform.
Designed responsive architecture across 7 resolutions, user profile engine, X/Twitter integration, and qualitative research.
Architected reflective AI decision-support system, qualitative research, and evaluated 36 production session transcripts.
Open to new opportunities, product design leads, and creative collaborations — reach out any time.
