I chase the real problem hiding behind the brief - then own it end-to-end, from user interviews to shipped code. Sometimes on a team of sixteen, sometimes alone.
Led the research that turned a uniform feed into content each volunteer chooses - and expanded a mobile-only product to 7 screen resolutions.
Reflective AI decision-support platform for occupational therapists - research proved the answer-bot idea wrong, so I redesigned it as a Socratic AI instead.
Solo-built research institute website replacing a 2013 relic - Figma design system, Wix Studio build, booking onboarding, and AI-assisted media production.
I'm a UX/UI Designer & Product Designer with an MFA from the prestigious Bezalel Academy of Arts and Design and an MBA from the College of Management Academic Studies (Colman). Across every project - whether I'm one voice on a team of sixteen or the entire team, research through code - I look for the problem hiding behind the brief: a director buried in repeat emails, a data bug heatmaps couldn't catch, therapists who needed a reflective question instead of an answer.
Outside of product design and UX research, I'm deeply passionate about fine art, painting, sculpture, and music (having sung as a vocalist for many years). I'm also an active sports enthusiast - especially on the tennis court and in the swimming pool.
Leading UX architecture to unify 7 fragmented institute systems on Wix Studio platform.
Designed responsive architecture across 7 resolutions, user profile engine, X/Twitter integration, and qualitative research.
Architected reflective AI decision-support system, qualitative research, and evaluated 36 production session transcripts.
Open to new opportunities, product design leads, and creative collaborations - reach out any time.
